Our Food Brands Malaysia | Tradewinds (M) Berhad

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Our Portfolio

Market Leading Brands

TWM’s portfolio includes subsidiaries and associates with market leading brands within rice, bread, flour, and other categories, built on decades of consumer trust across Malaysia.

Jasmine

A household name in Malaysia for more than 65 years, Jasmine is the country's leading rice brand, distributing fragrant, basmathi, white, brown and specialty rice through hypermarkets, supermarkets and neighbourhood stores nationwide. Its Sunwhite range, introduced in the early 1990s, was Malaysia's first AAA-quality fragrant rice and remains a favourite for signature dishes such as chicken rice. Jasmine is the only rice brand in the market to offer a money-back quality guarantee, and has received Trusted Brand recognition for over two decades running.

Liansin

The Liansin Spirit "Exquisite in Every Grain".At Liansin, we have trained a team of experts to uphold our principle by providing excellent quality products to our customers at all times. "The Best Rice Under One Roof" is our motto. Hence, we make sure to provide the best service and care to our customers to express our appreciation. And we are proud to be known as the people’s trusted rice brand of Sarawak.

Sazarice

Our journey began with one vision, which is to supply the best rice to every household throughout Sabah. Our vision became a reality in August 1997 when Sazarice Sdn Bhd as a local Sabah company was established with a focus on rice distribution throughout Sabah and the Federal Territory of Labuan. Sazarice Company has grown and has 6 operational branches throughout Sabah including the Federal Territory of Labuan.

Patchi

Founded in Beirut in 1974, Patchi is an internationally recognised luxury chocolate house known for its hand-wrapped, individually customised chocolates and elegant gifting presentation. In Malaysia, the brand is franchised through Syedex Marketing Sdn. Bhd., with boutiques in premier shopping destinations such as Pavilion KL, Suria KLCC, 1 Utama and Bangsar Shopping Centre, bringing Patchi's global gifting and lifestyle experience to Malaysian consumers.

TWM

We are an authorized Mercedes-Benz Commercial Vehicle 3S Dealer, providing comprehensive Sales, Service, and Spare Parts solutions for Mercedes-Benz trucks and commercial vehicles. Our operations are fully aligned with Mercedes-Benz global standards, ensuring superior product quality, technical expertise, and customer service excellence.

Faiza

Established in 1982 and built by founder Faiza Bawumi Sayed Ahmad, Faiza grew from a single retail rice business into one of Malaysia's most recognised rice brands. It is best known for popularising Ponni herbal rice from South India under the Taj Mahal label, alongside a wider range spanning basmathi, fragrant and local rice varieties. Faiza is also known for its long-running community and charity initiatives supporting underprivileged families across Malaysia.

Serba Wangi

Our business covers an extensive scale of activities ranging from milling, processing, packaging to distribution of various rice and rice products under flagship brand JATI – produced by Serba Wangi Sdn Bhd. Compelling products that have been associated with the JATI brand come in the form of various renowned household names like ecoBrown’s, Kapal Layar, Carnation, Songhe Noble Pine Crane, S. Wangi, Fres-Harves and Jati.

OEL

OEL was founded in 1975 by its late Chairman and Founder Mr Heng Teik Wang @ Heng Pak Ki when he first ventured into grocery shop business in Alor Setar by the name of Chop Eng Lee. In 1980, he ventured into rice wholesale business and later expanded his business as Packing and Wholesale of Rice in 1983 at Mergong II Industrial Area, Alor Setar. OEL Realty Holdings Sdn Bhd is established in 1996 at Alor Setar, Kedah.

YHL Group

At YHL Group, we believe good food starts with the grains you can trust. That’s why we put care into every step. From selecting quality rice to making sure it reaches your table just the way it should. Whether it’s a simple meal at home, a busy kitchen, or a familiar pack on the supermarket shelf, we’re here to make one everyday essential something you can always count on. Good rice, genuine care, for every table.

Gardenia

Malaysia's largest bakery brand, Gardenia has led the packaged bread category since rolling its first loaf off the line in 1986, achieving a 99% brand recall rate within its first four years. Beyond bread, Gardenia produces over 50 daily products including buns, cakes, waffles, kaya and yellow noodles, delivered fresh via an extensive fleet of distribution vehicles to outlets across Peninsular Malaysia. The brand holds ISO 9001 and ISO 22000 food safety certifications.

United Malayan Flour Group

United Malayan Flour Group of Companies have earned the reputation as the producer of a wide range of quality food ingredients since 1960s. Our products range from a variety of flour, oats, baking ingredients, peas to cooking oils. Apart from domestic market, the group is serving customers from more than 40 countries across the globe.