Tradewinds (M) Berhad
Malaysia's Leading National Food Company
About Us
Tradewinds (M) Berhad (“TWM”) was originally incorporated in 1974 and has since evolved to become on of Malaysia’s largest product and distributor of branded consumer food products.
Our diverse food product offerings spans across rice, sugar, flour, bread, noodles, cereal, cooking oil, condiments, chocolates and snacks under notable brands such as but not limited to Jasmine®, Faiza®, Gardenia®, CSR® and Patchi®.
Our Partners
Building Strong Partnerships for Sustainable Growth
At TWM, we believe strong partnerships are the foundation of long-term success. We collaborate with suppliers, distributors, retailers, logistics providers, and business partners who share our commitment to quality, integrity, and sustainable growth. Together, we create value by delivering trusted food products to consumers across Malaysia and beyond.
Our extensive distribution network, diverse portfolio of market-leading brands, and decades of industry experience enable us to build lasting relationships that support innovation, operational excellence, and mutual success.
Our Portfolio
Market Leading Brands
Jasmine® - Rice
A household name in Malaysia for more than 65 years, Jasmine is the country's leading rice brand, distributing fragrant, basmathi, white, brown and specialty rice through hypermarkets, supermarkets and neighbourhood stores nationwide. Its Sunwhite range, introduced in the early 1990s, was Malaysia's first AAA-quality fragrant rice and remains a favourite for signature dishes such as chicken rice. Jasmine is the only rice brand in the market to offer a money-back quality guarantee, and has received Trusted Brand recognition for over two decades running.
Patchi
Founded in Beirut in 1974, Patchi is an internationally recognised luxury chocolate house known for its hand-wrapped, individually customised chocolates and elegant gifting presentation. In Malaysia, the brand is franchised through Syedex Marketing Sdn. Bhd., with boutiques in premier shopping destinations such as Pavilion KL, Suria KLCC, 1 Utama and Bangsar Shopping Centre, bringing Patchi's global gifting and lifestyle experience to Malaysian consumers.
Gardenia® - Bakery
Malaysia's largest bakery brand, Gardenia has led the packaged bread category since rolling its first loaf off the line in 1986, achieving a 99% brand recall rate within its first four years. Beyond bread, Gardenia produces over 50 daily products including buns, cakes, waffles, kaya and yellow noodles, delivered fresh via an extensive fleet of distribution vehicles to outlets across Peninsular Malaysia. The brand holds ISO 9001 and ISO 22000 food safety certifications.
Contact Us
Get in Touch with TWM
- +603 5870 8180
- No. 18, Jalan Sejahtera 25/123, Taman Perindustrian Axis, Seksyen 25, 40400 Shah Alam, Selangor.
- helpdesk@twm.my