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Tradewinds (M) Berhad

ABOUT US

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Tradewinds (M) Berhad

Tradewinds (M) Berhad (“TWM”) was originally incorporated in 1974 and has since evolved to become on of Malaysia’s largest product and distributor of branded consumer food products.

Our diverse food product offerings spans across rice, sugar, flour, bread, noodles, cereal, cooking oil, condiments, chocolates and snacks under notable brands such as but not limited to Jasmine®, Faiza®, Gardenia®, CSR® and Patchi®.

Key Figures

Trusted Today Growing Tomorrow

Our numbers reflect our commitment to quality, our people, and the millions of Malaysians we serve every day.
100
+
Employs more than 2,000 staff across our subsidiaries
RM
0
+ Billion
Over RM7 billion in consumer products sold in FY2024
0
+
Present in 10 key food categories with over 500 product SKUs
0
+
Top 3 by market share in rice, sugar and bakery segments
+
100
K
Nationwide distribution network of 21,000 retail outlets
Our Guiding Compass

Vision, Mission, Values

  • VISION
To become Malaysia’s Leading National Food Player with a Regional Footprint.
  • MISSION

To provide the highest quality products and services to our customers based on a sustainable and Halal based supply chain.

The core values which define us and are applied throughout our organization and in our everyday work.

Values

The core values which define us and are applied throughout our organization and in our everyday work.

Teamwork

Stronger Together

  • We collaborate openly and respect diverse ideas.
  • We promote shared responsibilities for quality across teams.

Integrity

  • We act with transparency, honesty and adhere to ethical practices all the time.

Innovation

  • We continue to seek for better ways to achieve excellence.

Customer

Customers First, Always

  • We go the extra mile to achieve customer satisfaction.
  • We listen, adapt and deliver value that not only meet but exceed expectations.

Quality

We Deliver Excellence

  • We strive for excellence in all we do.
  • We uphold high standards and prioritize quality in all aspects of our operations.

Sustainability

Protect Our Future

  • We optimise resources and innovate for a sustainable future.
  • We deliver excellent today without compromising tomorrow.

Our Journey

From humble beginnings to one of Malaysia’s largest food company.

1974

Incorporation of Tradewinds (M) Berhad.

1997

Formation of strategic joint venture with Faiza.

1998

Acquisition of equity stake in YHL Group to grow our presence in the rice business.

1999

Acquired equity stake in SW Food which owns Jati and Ecobrown’s brands.

2001

Strategic investment in Gardenia, Malaysia’s largest bakery producer

2005

Acquisition of strategic equity stake in United Malayan Flour

2019

Completed full acquisition of Jasmine, a leading rice brand .

2022

Acquisition of Syedex Marketing, the primary franchisee for Patchi Chocolates in Malaysia.

2023

New product diversification beyond essential foods.

Contact Us

Get in Touch with TWM

  • +603 5870 8180
  • No. 18, Jalan Sejahtera 25/123, Taman Perindustrian Axis, Seksyen 25, 40400 Shah Alam, Selangor.
  • helpdesk@twm.my